Overview
Client:
Daniel Lee
Year:
2026
Category:
E-commerce Design
/
Web UI/UX
Location:
London, UK
The Challenge
The client faced problems with users leaving the website before completing their purchases. The original design had complicated navigation, unclear product information, and a long checkout process that caused frustration for customers.
The Solution
I redesigned the product browsing experience with better filtering and search options so users could find products faster. The product pages were structured to highlight key information, images, and pricing clearly. I also optimized the checkout process to reduce steps and make the purchasing journey more efficient.
The Result
The new design created a smoother and more enjoyable shopping experience. Users could browse products easily, make decisions faster, and complete purchases without unnecessary friction. The improved user journey increased engagement and reduced confusion during checkout.
Client feedback
